2025 Broadcasting & Marketing Rates

SLA-TV & Internet Broadcast

MONDAY – FRIDAY: $4,500/hour
WEEKEND: $5,000/hour

Internet Only Broadcast

MONDAY – FRIDAY: $2,000/hour
WEEKEND: $2,500/hour

Included Services

Seamless online bidding platform for remote buyers.

High-impact online video catalog with compressed, edited lots providing potential buyers an easily accessible preview of your sale offerings.

Progressive Genetics Marketing Program: Superior Livestock Auctions exclusive marketing initiative that connects you with 5,000 commercial producers responsible for marketing 1.9 million head annually.

Enhanced visibility on the SuperiorLivestock.com homepage through the Seedstock Directory.

Hyperlink for your video catalog to share with clients, allowing them to effortlessly integrate it into their websites.

On-screen graphics including pedigree, DOB, EPDs, and more displayed in real-time during the auction. (Data to be provided by the client in an Excel spreadsheet)

Distinct buyer numbers assigned to distinguish Superior Livestock buyers.

Dedicated customer service support on sale day and prior to each sale with our dedicated 800 number.

State-of-the-art technical equipment and personnel for broadcasting the auction from our Fort Worth office.

Simultaneous broadcast of the auction on TV and online for Satellite Auctions.

Step-by-step "How to Participate" guide to include in your sale catalog, making it easy for buyers to engage in the auction process.

Trusted Superior Productions logo which can be seamlessly integrated into your marketing for added credibility & brand recognition.

Featured auction listing in our weekly eBlast ensuring exposure to 20,000+ subscribers.

Note: All packages above do not include filming and editing fees. * Mileage and travel costs will apply for sale day services and filming services (if applicable).*

SERVICE ADD-ONS

Progressive Genetics - Included
On-Site HD Video Playback - $1,000
Bid-Line & Callback Service Fee - $800
Live Camera Service - $1,000/month
Host Auction at SLA Sale Site in Hudson Oaks, TX - $5,000

MARKETING PACKAGES AVAILABLE
PRICES REFLECT 20% DISCOUNT FOR SUPERIOR PRODUCTIONS CUSTOMERS

DIGITAL ADVERTISING

As the home-base for everything Superior related, the home page of SuperiorLivestock.com sees nearly half a million page views per month, and nearly 6 million per year.

Global Top Banner on SuperiorLivestock.com - $2,000/month
Home Page Top Banner on SuperiorLivestock.com - $1,360/month
Facebook & Instagram Post reaching over 50,000 engaged followers - $280
E-Blast sent to 20,000+ active subscribers - $1,200/month

THE AMERICAN RANCHER

One of RFD-TV's most watched shows, reaching an average of well over one million viewers per month.

30-Second Commercial + production costs - $1,600
60-Second Commercial + production costs - $2,800
Full Segment + travel costs - $7,600
Full Episode + travel costs - $16,000

SUPERIOR SUNRISE

Actively reaches thousands of households before each Superior Livestock Video Auction.

30-Second Commercial + production costs - $800
60-Second Commercial + production costs - $1,200
3-4 Minute Live Segment + production costs - $2,880
Commercial Production Rates

As the home-base for everything Superior related, the home page of SuperiorLivestock.com sees nearly half a million page views per month, and nearly 6 million per year.

Pre-production - $85/hour

Includes creative concepts, script writing, research, pre-production meetings, music selection, and graphic design.

Production and Post-Production - $150/hour*

Includes videography, editing, and mastering to broadcast standards.

*Travel costs not included